Erica’s Bio

Erica is the co-founder of The Hawaii Vacation Guide with her husband, Jordan.

The Hawaii Vacation Guide launched in late 2019, and its YouTube Channel launched in February 2020. With over 400 articles and videos, they have built a community of Hawaii travel enthusiasts.

Erica’s connection to Hawaii

Erica started visiting the Hawaiian Islands when she was about two years old. Her family would take annual trips to Maui to visit her grandparents in Lahaina, Maui.

By high school, she was proficient on a long board but now prefers a leisurely SUP. A better chance to see whales when on Maui!

Erica and Jordan’s path back to Hawaii

Erica met Jordan at the University of California, Santa Barbara. With an economics degree, she joined an accounting firm in San Francisco. Luckily, clients on Oahu required months-long business trips to Hawaii. Jordan would tag along and travel to the neighbor islands with Erica on weekends.

Jordan transferred to a position on Oahu in 2009. Erica and Jordan gained a deeper appreciation for the islands’ life and culture as they made Oahu home.

In 2019, Jordan took a gap year from work, and Erica became a freelance writer. She has been published in Forbes, NerdWallet, Credit Karma, and other financial publications.

They realized their dream of returning to Hawaii when they moved to Maui with their son and their dog, Hattie. Soon after, their daughter was born on Maui.

As it happens, when one moves to a tropical island, friends and family visit. Jordan and Erica realized there was no reliable travel resource they could point them to, so they created The Hawaii Vacation Guide.

What Erica does today and favorites

Erica wants all her readers to have their dream vacation to Hawaii. She excels at identifying relevant topics and providing clear, data-driven travel advice.

Today, Erica writes most of the articles for The Hawaii Vacation Guide and creates their Instagram content. She edits Jordan’s prints and runs the Wayfinder Collection.

Her favorite things to do in Hawaii are coffee tasting in Kona, whale-watching on Maui, relaxing on Kiahuna Beach on Kauai, and playing in the adventure pools in Wailea with her kids.

Erica has been featured in Hawaii Business Magazine, FareHarbor Newsletter, and numerous podcasts.

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Author: Erica Gellerman

I'm the co-founder, with my husband Jordan, of The Hawaii Vacation Guide. We have lived on Maui and Oahu and continue to travel, experience, and learn about the Hawaiian Islands. We travel with our kids, Henry and Edith. I am a planner! I love to plan trips from the mainland and island-hopping adventures, excursion days, and everything in-between. I spend a lot of my time in Hawai'i on a SUP and my favorite time of year in Hawai'i is whale season!