How We Make Money
Erica loves to ask this question whenever we meet an entrepreneur. This is a question that should be asked of any business, and one Erica and I am happy to answer.
We overshare. We overshare our travels and our lives. We do this because our readers are our top priority and transparency is what they deserve. By being transparent in all aspects of our business and our lives, we seek to inspire our readers to take action. To travel and enjoy the islands.
Transparency in our business is part of adding value to our readers’ lives and money. Behind the scenes of every article, social media post, and sponsorship are countless hours and great care in creating the best in Hawaii travel education, research, and product reviews. We are not doing our job unless we share accurate, unbiased information.
How Does The Hawaii Vacation Guide Make Money?
At no extra cost to you, when you read our content and click on one of our partners’ links, and then decide to complete an offer — be it a purchase, opening an account, or any number of other triggering actions — we may earn a small commission from that advertiser.
In fact, in some instances, you may unlock an exclusive promotion merely because of our partners’ wishes to do business with The Hawaii Vacation Guide readers. We have awesome readers.
Our ultimate goal is to inform and protect, not lure you into purchasing products. Products you may not need.
We partner with advertisers and companies that share the common vision of helping you have an amazing vacation to Hawaii. These partners may include travel companies, apps, restaurants, tour operators, or other companies that conduct work in the travel and leisure sector.
Can I Trust Hawaii Vacation Guide Reviews?
You bet you can. Knowing how we make money now, you may be wondering, even a tad bit skeptical, if our reviews and content are biased or intended to influence you. You are correct to assume that although some of the companies and products we review provide a means for us to make money, that does not interfere with our editorial integrity and research.
Erica and I can only sleep at night if we know we have provided a fair and balanced review. We are sounding boards for each other and we also listen to our readers to ensure we have provided unbiased content.
If we review a product, regardless if we are compensated for our work, and genuinely do not find the product to be in the best interest of our readers, we will be sure to let our review reflect those findings. Advocating for something that would steer our readers away from financial stability or result in a miserable family holiday goes against our core values. It is not why we got into this business.
For example, where we review what we feel are the best travel credit cards, we advise our readers to assess if they have a household budget in place, or a plan to pay off debt, before taking on credit card debt or spending beyond their means.
How Can I Trust You Are Being Honest?
We believe that our work speaks for itself. We are not tour operators or travel agents. We are consumers. Consumers who are reluctant to let go of our hard-earned money without proper research, testing, and due diligence. We started The Hawaii Vacation Guide with the intention of putting our readers first. Starting this business as a hobby ensured our foundation for growth was built on putting the reader first. That will never change.
Who Is Behind The Hawaii Vacation Guide?
The Hawaii Vacation Guide was founded by Erica Gellerman and Jordan Fromholz in 2019. We decided to start the website when we decided to move from London to Hawaii to live our adventure. Our toddler Henry and darling dog Hattie are along for the ride. We may bring on travel experts at times when we crave a unique perspective or need their expertise for a product review, technology, or company.
We do this because we believe it is important to help our readers worry less about where to go and how, so they can spend more time planning a perfect vacation to Hawaii. After all, family travel doesn’t have to be uncomfortable.
Check our our About Page to learn more about us.